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Sunday, February 11, 2007

Mars Retracts Anti Gay Ads

Mars Retracts Anti Gay Ads

*Following complains by LGBT civil rights groups, Mars Inc. has pulled its controversial advertising campaign featuring a gay kiss. The commercial, which aired during CBS’s Super Bowl this past Sunday, showed two mechanics eating from opposite ends of a Snickers bar and after their mouths touch, ripping out their chest hair in an attempt to “do something manly.”
However, in a statement to the New York Times, Alice Nathanson, the spokesperson for Mars, refused to apologize for the campaign or admit they were wrong to show it: “Our goal was to capture the attention of our core Snickers consumer, primarily 18-to-24-year-old adult males…Feedback from our target consumers has been positive, and many media and website commentators on this year’s Super Bowl ranked the commercial among this year’s best.”

Digg it: source : at Techstickle Gay News and Views from and for Queer Aussies

1 comment:

Not so Single Guy said...

hey you...you are invited to the first ever sydney bloggers meet up on Sunday 18 Feb at 6:30 pm at the Tilbury Hotel! A great end to Fair day! Hope to see you there!