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Monday, July 04, 2005

Mexican campaign to end homophobia first in the country

Mexican campaign to end homophobia first in the country The Mexican government has launched its first ever anti-homophobia campaign as a means to encourage HIV testing. In one radio ad, a mother preparing dinner for her son and his date, whom he is bringing home for the first time, says, "You look so in love, my son. So what's your date's name?" Her son says, "Oscar." The narrator then conveys that equality begins with accepting people's differences. The campaign is currently airing in 19 cities and is set to go nationwide this month. The hope is that destigmatizing being gay will enable more people to come forward and get help. The commercials stem from a 2001 constitutional amendment signed by President Vicente Fox, pictured, that outlawed discrimination based on sexuality. In 2003, federal agencies were required to fund tolerance campaigns. �
[Date: 13-Jun-05 ]

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